Running a business is a juggling act. You are either issuing or chasing invoices, dealing with customer support issues, trying to balance the books or answering emails and your phone. It.
My very best idea always comes up front , just as yours should - give them access to a"Special Report" which shows them what the most common pitfalls are when designing and planning a new marketing your business with print effort or strategy; things such as sales copy, colors, fonts etc.. Of course, show them how your business can AND WILL fix that issue for them.
Not everybody wants to read the details. You may include a list of features on one of the last panels of the brochure, but the premium space ought to be focused on getting the reader excited about the item. By the time the reader gets to the last panel of this brochure, he must be sold! Be certain to sell by placing all your benefits and ways to contact to you upfront. Include contact info on the back panel, more information where it is expected by folks.
Your efforts are futile, even if you are in a position to avail of pocket folder printing services, but should you not get quality prints. Price and quality should come together. You do not want to compromise the quality of your prints for a price ?
We take them on in their own game, but put the rules with which so many of them play aside. We do not compete against them in the'traditional' marketplaces, but rather the marketplaces that are emerging. We go to the people; their customers and our clients.
You've got the list, you know when to email, so should you send mails? This is particular to the industry. For instance, a restaurant does not worry about too much"special" offers, because everybody needs to eat. But a tax company will most likely not get much response outside of the typical"tax time". What's most important, is on sending mail, the reliability and consistency. You'll want to set up a timed program, so that your customers become comfortable and look forward for their"monthly email" on the first of the month each month.
Remember PR is not just for large corporations. You can cultivate relationships with local media and industry journals although You're not likely to have the budget for exposure in a number of the magazines.